Our vision is to grow the Ben’s Soft Pretzels brand while maintaining and inspiring good stewardship and blessing others with opportunities to pay it forward. Our mission is to provide a unique Quick Service Restaurant opportunity that is focused on helping franchise partners grow a successful business. We are committed to provide a simple formula that is easy to start, grow, and maintain. Our path to success is made up of dedication and persistence coupled with a fun loving spirit and passionate heart.

 

1. Truly the best tasting pretzels in the world!

2. Superior value proposition at the point of sale

3. 11 gourmet dips, sauces & seasoning shakes – great upselling opportunities

4. Simple franchise to start, grow, scale, and maintain

5. Affordable - under $130K for most new stores

6. Scalable - easy to own 1-3 pretzel bakeries and beyond

7. Vast, open markets w/ low barriers to entry

8. Unique “Master Leased” Walmart and Meijer locations, yielding high traffic and attractive unit level economics

9. Ability to operate in major markets as well as small town America

10. Pro, Semi-Pro, and Collegiate Sporting venue concession opportunities